Why Pitch? Why Me?

Why Pitch’s PR Philosophy Excites Me

Pitch Pipeline believes in earned storytelling—creating PR campaigns that are not just visible but truly connect with audiences. Their past work in sports, brand partnerships, and audience engagement resonates deeply with my passion for crafting strategic narratives. Whether it’s bringing new audiences into the conversation (like in the Cinch Tennis campaign) or celebrating the emotional side of sport (ASICS House of Tennis), Pitch creates impact beyond traditional PR.

How My Story & Skills Align With Pitch

• A Bold Career Move: I made the bold decision to leave a successful legal career in Israel and move to London to pursue what excites me most—creating in the business side of sports. I wanted to fully utilize the skills I didn't get to explore as a lawyer, such as creative problem-solving, storytelling, and brand strategy. My journey reflects my courage, adaptability, and relentless drive to break into an industry where I can make a real impact.

  
  

• From Law to Creative Strategy: My background in law sharpened my ability to analyze challenges, navigate complexity, and craft persuasive messaging—all key skills in PR. But my passion for storytelling and brand strategy led me to make a bold pivot.

  
  

• A Strategic Edge from Another Industry: Coming from a different field gives me a unique advantage in PR—I bring an outsider’s perspective, sharp critical thinking skills, and the ability to identify opportunities others might miss. My ability to navigate complex negotiations, assess risks, and think strategically is an asset that can be applied directly to PR and brand storytelling.

  
  

• Understanding People & Cultural Shifts: I have a strong interest in human behavior and consumer psychology, recognizing that today’s audiences engage with brands based on their values, identity, and cultural relevance. I stay attuned to global and industry trends, continuously analyzing how public sentiment, digital movements, and emerging narratives shape the way brands connect with people.

  
  

• Tennis & Sports Brand Partnerships: I understand how sports brands create cultural movements. My experience launching a tennis sponsorship initiative and winning the Ferrari Digital Accelerator Challenge shows my ability to think strategically and creatively in the industry.

  
  

• Media & PR Thinking: Whether it’s shaping earned media strategies or crafting audience-first campaigns, I approach PR with a mix of data-driven insights and creative intuition.

  
  

• Strong Industry Connections: I’ve engaged with key figures in sports marketing, PR, and athlete representation, including Maria Sharapova’s agent and Gaël Monfils’ manager. These experiences give me a unique understanding of what makes a brand-athlete partnership successful.

  
  

• Driven by Curiosity & Impact: I am highly curious and eager to learn, willing to start from the ground up—even in an entry-level or internship role—so I can build a strong foundation in the industry that excites me. I believe PR and storytelling can truly make an impact, and I want to be part of crafting that narrative.

  
  

• Attention to Detail & Willingness to Learn: Whether it’s identifying small details in a campaign or stepping into new challenges, I thrive on continuous learning and growth, ready to refine my skills and contribute to impactful projects.

💡 5 Things I’d Bring to Pitch Pipeline:

✔️ Fresh PR & Creative Strategy Ideas—approaching brand storytelling with a unique perspective.

✔️ Sports & Entertainment Insight—deep understanding of how to engage fans and build cultural connections.

✔️ Relationship Building Skills—leveraging my network and creating strategic partnerships.

✔️ Analytical Thinking Meets Creativity—balancing data-driven insights with bold, innovative campaigns.

✔️ Curiosity, Dedication & Willingness to Learn—excited to start from the ground up, learn the fundamentals, and grow within an industry that makes a real impact.

✔️ Energetic, Collaborative, and Team-Oriented Approach—a strong communicator with a positive, adaptable mindset, patience, and a willingness to contribute to a team culture that fosters innovation and impact.

💡 Let’s create campaigns that don’t just make headlines—they make an impact.

Curious to see more?

For a deeper dive into my experience, strategic mindset, and creative journey, download my full CV here:

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