My PR Notebook: Where Storytelling Meets Strategy

Great PR isn’t just about getting attention—it’s about creating a moment that people want to engage with. Whether in sports, entertainment, or culture, I love thinking about how brands can craft powerful narratives that connect emotionally and strategically. Here are a few thoughts from my PR notebook:

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Naomi Osaka x Nike: PR Around Mental Health & Athlete Branding

How can brands like Nike go beyond sponsorships to authentically support athletes’ mental health stories?

Background:

• Naomi Osaka has been a game-changer in mental health awareness in sports.

• She’s taken breaks from tennis, openly discussed mental wellness, and launched her own media platform (Hana Kuma) to tell authentic stories.

• Brands like Nike need to move beyond sponsorships and build deeper impact-driven partnerships.

Nike x Osaka Mental Wellness Campaign Idea 👟🧠👉 "The Quiet Power" (A Mental Strength Activation by Nike & Osaka)

• A campaign redefining mental toughness not as pushing through pain but as knowing when to pause.

• Nike creates a limited-edition "Quiet Power" shoe with a calming aesthetic (light blues, soft materials).

• Osaka launches a content series featuring athletes, artists, and creators discussing mental wellness.

• Interactive Digital Activation: Fans submit their "Quiet Power Moment" (stories of when they took a step back for mental clarity).

• Osaka-led mindfulness workshops in Nike stores & pop-ups worldwide.

Why This Works:

• Turns a social movement into a Nike brand experience.

• Ties Nike’s performance-driven identity into mental resilience & self-care.

• Reinforces Osaka as more than an athlete—she’s a movement leader.

Naomi Osaka already knows who I am. Now it’s time to turn that recognition into a career in PR & partnerships. She’s one of the most influential athlete storytellers in the world—are you ready to use her?

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Expanding Cricket’s Audience by Engaging Partners & Future Fans

How Do You Bring in the People Closest to a Sport’s Core Audience but Who Aren’t Directly Engaged?

Background:

• Many sports struggle with diversifying their audience beyond the core fanbase. In the UK, 35% of cricket’s core fans are aged 55 and above (Statista).

• While these dedicated fans sustain the sport, cricket needs to engage the people closest to them—partners, children, and younger generations—to secure its future.

What if we turn the indirect audience into active participants?

"Cricket & Co." – A Multi-Generational Expansion Strategy

A campaign designed to make cricket a shared experience, transforming matches into something that entire families and social circles can enjoy together.

Engaging Partners: The Luxury & Lifestyle Approach

The Concept: Cricket x Tiffany & Co. "Beyond the Boundary" Experience 💎🏏

• Cricket has a strong heritage & tradition, much like luxury brands such as Tiffany & Co.

• Tiffany creates limited-edition cricket pendants or bracelets as a symbol of shared moments in the sport.

• Instead of cricket being just for the long-time fan, their partners are given an exclusive VIP experience with:

  • Luxury hospitality lounges (partnering with Tiffany & Veuve Clicquot).

  • Fashion & lifestyle activations (pre-match styling pop-ups, exclusive meet-and-greets).

  • "First Match Experience" packages—giving cricket newcomers an interactive, beginner-friendly introduction to the sport.

• The campaign positions cricket as an aspirational, premium experience—something couples & friends can enjoy together, not just watch separately.

  
  

Engaging Kids: The Future of Cricket Fans

The Concept: "Little Legends" – Making Cricket Fun & Accessible for Kids 👦👧🏏

• The biggest challenge for cricket is attracting younger generations, who are more drawn to fast-paced, interactive sports.

• Solution: We make cricket feel like a game, not just a sport—focusing on play, community, and engagement.

  
  

The Experience: Cricket x Nike Kids

• A Nike-sponsored "Cricket Playground" zone at major cricket events where kids can:

  • Try fun, simplified cricket games (e.g., glow-in-the-dark cricket, speed challenges).

  • Compete for their own Nike x Cricket "Little Legends" medals.

  • Meet pro players in kid-friendly Q&A sessions about the sport.

    
    

• Social Activation:

  • Parents share their children’s first cricket moments using #LittleLegendsCricket.

  • Winning kids get a junior training experience with national team coaches.

    
    

Why This Works for Cricket & Brand Partnerships:

• Transforms cricket into a multi-generational experience—engaging partners, kids, and families.

• Builds long-term engagement—once partners & kids experience cricket, they’re more likely to return.

• Creates natural brand collaborations—luxury brands for partners, sportswear brands for kids.

• Makes cricket feel more modern, accessible & socially relevant.